GTA has always filled its cities with parody brands, and GTA 6 keeps the running jokes. VGC's frame-by-frame of Trailer 1 found Pißwasser beer, Weazel News, the GoPostal mail service and ads for a pill called Angstipan. The new names are built around Leonida's Florida setting, such as the Megamundo media company from the Extended Look, whose Mega Noticias news arm appeared in Trailer 1, and Allied Crystal, the sugar refinery that runs Ambrosia's economy.
Some businesses matter to the story. Boobie Ike owns the Jack of Hearts strip club and co-runs Only Raw Records with Dre'Quan Priest. Brian Heder runs his smuggling through a Keys boat yard. Others are there to be robbed: Uncle Jack's Liquor in Trailer 1, Zeke's Gadgets and Hank's Waffles in the Extended Look. Our guide to robbing a store covers how that works.
Official means Rockstar named the business in its own copy or it is clearly shown in a trailer, screenshot or the Extended Look. Reported means a credible outlet read it off official footage, like VGC's frame-by-frame of Trailer 1 or PC Gamer's car list. Fan-spotted covers fan roundups and badge readings. Most of those names are probably right, since they reuse GTA V's brands, but Rockstar has not put them in writing.
These businesses are also places on the map. The name links to the location's own page where we have one, or to its entry in places in Leonida.
| Business | Type | Region | Seen in |
|---|---|---|---|
| Brian's Boat Works & Marina | Business | Leonida Keys | Trailer 2, An Extended Look, Official screenshot |
| Delights Cabaret | Strip club | Port Gellhorn | Trailer 1, An Extended Look, Official screenshot |
| Effluvia | Rooftop bar | Vice City | An Extended Look, Official screenshot |
| Electric Fang Tattoo | Business | Vice City | Ultimate Edition, Official screenshot |
| Hank's Waffles | Restaurant | Port Gellhorn | An Extended Look, Trailer 2 |
| Jack of Hearts | Strip club | Vice City | Trailer 1, Trailer 2, An Extended Look, Official screenshot, Official artwork |
| NINE1NINE | Nightclub | Vice City | Trailer 1, Trailer 2, An Extended Look |
| Ocean View Hotel | Hotel | Vice City | Trailer 1, Trailer 2, Official screenshot, Official artwork, Vintage Vice City Pack |
| One-Eyed Willie's | Business | Ambrosia | Ultimate Edition, Official screenshot |
| Only Raw Records | Record label | Vice City | Official site, Trailer 2, Official screenshot |
| Phil's Ammu-Nation | Gun store | Vice City | Trailer 2, Official screenshot |
| Rideout Customs | Business | Vice City | Ultimate Edition, Official screenshot, Trailer 1 |
| Sahara Arena | Sports arena | Vice City | Trailer 1, An Extended Look, Official screenshot |
| Sara's Unisex Salon | Business | Vice City | Ultimate Edition, Official screenshot |
| Stock 305 | Business | Vice City | Ultimate Edition, Official screenshot |
| The Rusty Anchor | Venue | Leonida Keys | Trailer 2, Official screenshot |
| Tisha-Wocka flea market | Market | Vice City | Official site |
| Uncle Jack's Liquor | Liquor store | Port Gellhorn | Trailer 1, Trailer 2 |
| Zeke's Gadgets | Business | Vice City | An Extended Look |
| Big Smoke Cigar Co. | Cigar shop | Vice City | An Extended Look |
GTA 6's vehicle makers are the familiar GTA V set. Rockstar has named or shown Crest, Dinka, Grotti, Pegassi, Shitzu and Vapid for vehicles and Girardi, Hawk & Little and Klose for guns in its own copy or images; the rest come from press and fan trackers. Browse the cars themselves on the vehicles page and guns on the weapons page.
| Maker | Makes | Parody of | Models tracked | Status |
|---|---|---|---|---|
| Crest | Vehicles | Crescent Kayaks (fan reading) | 1 | official |
| Dinka | Vehicles | Honda | 6 | official |
| Girardi | Guns | Beretta (fan reading) | - | official |
| Grotti | Vehicles | Ferrari | 5 | official |
| Hawk & Little | Guns | - | - | official |
| Klose | Guns | Glock (fan reading) | - | official |
| Pegassi | Vehicles | Lamborghini | 7 | official |
| Shitzu | Vehicles | - | 2 | official |
| Vapid | Vehicles | Ford | 26 | official |
| Albany | Vehicles | Cadillac and Buick | 7 | reported |
| Benefactor | Vehicles | Mercedes-Benz | 3 | reported |
| Bravado | Vehicles | Dodge and Ram | 16 | reported |
| Brute | Vehicles | GMC and Lenco | 7 | reported |
| Canis | Vehicles | Jeep | 4 | reported |
| Declasse | Vehicles | Chevrolet | 14 | reported |
| Duke Arms | Guns | - | - | reported |
| Dundreary | Vehicles | Lincoln | 2 | reported |
| Emperor | Vehicles | Lexus | 1 | reported |
| Enus | Vehicles | Rolls-Royce and Bentley | 2 | reported |
| Gallivanter | Vehicles | Land Rover | 2 | reported |
| Imponte | Vehicles | Pontiac | 2 | reported |
| Invetero | Vehicles | Chevrolet Corvette | 2 | reported |
| Liberty City Cycles (LCC) | Vehicles | Custom choppers | 1 | reported |
| Maibatsu | Vehicles | Mitsubishi | 5 | reported |
| Nagasaki | Vehicles | Kawasaki | 6 | reported |
| Pfister | Vehicles | Porsche | 5 | reported |
| Principe | Vehicles | Ducati | 2 | reported |
| Schyster | Vehicles | Chrysler | 2 | reported |
| Annis | Vehicles | Nissan | 2 | rumor |
| Buckingham | Vehicles | Business jets and helicopters | 9 | rumor |
| Coil | Vehicles | Tesla | 1 | rumor |
| JoBuilt | Vehicles | Peterbilt and Kenworth | 6 | rumor |
| Karin | Vehicles | Toyota | 8 | rumor |
| Lampadati | Vehicles | Maserati | 1 | rumor |
| Mammoth | Vehicles | - | 3 | rumor |
| Obey | Vehicles | Audi | 4 | rumor |
| Speedophile | Vehicles | Sea-Doo | 1 | rumor |
| Übermacht | Vehicles | BMW | 6 | rumor |
| Western Motorcycle Company | Vehicles | Harley-Davidson | 3 | rumor |
Type a name to filter, or use the chips to show only official names or only companies. Each entry lists where it was seen and links its sources.
Named or shown in Rockstar trailers, screenshots, the Extended Look or official copy.
The sugar refinery that provides the jobs in Ambrosia, according to Rockstar's region copy. Its smokestacks dominate Ambrosia's skyline.
Brian Heder's boat yard in the Leonida Keys, the front for his smuggling operation.
A Port Gellhorn strip club whose Delights sign is legible in Rockstar's screenshot of its lit parking lot at night.
A Vice City rooftop bar where Brian and Lori Heder meet Jason and Lucia about a one-person job in An Extended Look.
Stockyard's best-known tattoo parlor, open only with the Ultimate Edition, with more than 50 signature designs by the real art collective FAILE.
An Ultimate Edition clothing and accessories collection inspired by Macca the Gator, Leonida's hit TV show in Rockstar's words.
A waffle diner that Jason and Lucia rob in the Extended Look, one of the everyday businesses you can hold up. Where it sits on the map has not been confirmed.
Boobie Ike's Vice City strip club, the cash engine behind his studio and Only Raw Records.
Leonida's hit TV show, in Rockstar's words, starring an alligator named Macca. He fronts Rockstar's $399.99 Collector's Box and the Ultimate Edition's Goodtime Gear line.
Megamundo's news channel. A Mega Noticias news report is in Trailer 1.
A Spanish-language media conglomerate whose headquarters opening Jason and Lucia work security for in the Extended Look. Its news arm, Mega Noticias, appeared in Trailer 1.
Rockstar describes the '67 Dominator Buggy as "A Mud Club monster," tying it to Leonida's mud-bogging scene. The brand's wider role has not been explained.
A Vice City nightclub. A plane tows a NINE1NINE banner over Ocean Beach in Trailer 1, and Jason and Lucia dance inside in Trailer 2.
An art deco hotel on the Vice City beachfront that returns from the 2002 game. Rockstar's Vintage Vice City Pack art shows Jason and Lucia outside it with the '55 Stanier.
A Lake Leonida mod shop for off-road builds and custom hand-painted finishes, open only to Ultimate Edition owners.
The Vice City record label co-owned by Boobie Ike and Dre'Quan Priest, with the Real Dimez as its signed act.
Leonida's gun-store chain, advertised by a loud pitchman in a Trailer 2 TV commercial. Community wikis call him Phil after the store name; Rockstar has not named him.
A Vice City mod shop in the Ultimate Edition for custom interiors, big rims and donk builds.
Vice City's downtown arena, the game's Kaseya Center. An official screenshot shows "sahara arena" lettering on the building; community wikis read the home team as the Vice City Narcos.
An Ultimate Edition salon with exclusive looks for both leads: beard styles for Jason, makeup and nail options for Lucia.
An upscale streetwear shop in the Stockyard district, open only to Ultimate Edition owners.
A Keys dive bar whose sign reads THE RUSTY ANCHOR in an official Leonida Keys screenshot. Fans identify it as the waterfront bar in Trailer 2 where Jason and Lucia drink and Cal Hampton leans across the bar.
A Vice City flea market that Rockstar mentions for its bootleg brands. It sits alongside Ocean Beach, Little Cuba and the VC Port in the city's official description.
The liquor store Jason and Lucia rob in Trailer 1.
Xero is the gas station brand from GTA V. Its X logo and XERO name are on a filling station in an official Ambrosia screenshot, behind a pack of Final Chapter MC riders.
An electronics store Lucia raids in a mask in An Extended Look, part of the rob-any-store system.
Makers Rockstar names in its edition copy or shows on signs and badges in official images.
Crest is the kayak brand behind the Ultimate Edition's Crest Kayak. Fan trackers match the design to real Crescent kayaks.
Dinka is GTA's Japanese maker modeled on Honda. Rockstar names the Dinka Enduro dirt bike as an Ultimate Edition item.
Girardi makes the ES9, Jason's sidearm. Rockstar names it in the Ultimate Edition's personalized sidearms item.
Grotti is GTA's Italian supercar maker, modeled on Ferrari. Rockstar calls the '95 Cheetah "Grotti's signature mid '90s sports car."
Hawk & Little is the in-universe gunmaker behind the Morgan revolver pair in the Ultimate Edition. The brand also appeared in GTA V and GTA Online.
Klose makes the K17, Lucia's sidearm. Rockstar names it in the Ultimate Edition's personalized sidearms item.
Pegassi is the series' Lamborghini parody, and it also builds scooters and bikes. One of Rockstar's Ultimate Edition images shows the '95 Cheetah parked in front of a Pegassi sign.
Shitzu is the in-universe maker of the Squalo speedboat. Rockstar names the Shitzu Squalo in the Ultimate Edition copy.
Vapid is the series' long-running stand-in for Ford. Rockstar's edition copy names three Vapid models for GTA 6: the '55 Stanier, the '67 Dominator Buggy and Jason's Ganado.
Spotted in official footage, or described in previews, by credible outlets such as VGC, Engadget and PC Gamer. Rockstar has not named them.
A satirical "emotion cure" pill advertised in Trailer 1, per VGC.
A cigar business sign that Postmode spotted in the Extended Look, a likely nod to Big Smoke from San Andreas.
The series' burger chain returns with working drive-thrus, according to TGG's hands-off preview. You can order from the car or go inside to eat.
Budget 99-cent cans advertised inside Uncle Jack's Liquor in Trailer 1.
A fictional rock band VGC spotted in Trailer 1, in the spirit of Love Fist from the 2002 Vice City.
The series' postal service, with the tagline "Collect Yourself," spotted by VGC in Trailer 1.
The series' cheap beer returns, plus a Logger Light Dreich variant named after Scottish slang for gloomy weather.
A bank brand that has appeared in every HD-era GTA; its logo shows up in the background of GTA 6 footage.
A rolling billboard in the Extended Look advertises a marine park with live orcas and the line "We Saved Makenzi From the Ocean," a jab at parks like SeaWorld and the Miami Seaquarium.
A returning GTA beer brand with a redesigned logo, spotted by VGC in Trailer 1.
A Spanish-style beer spotted by VGC in Trailer 1, a pun on a Spanish insult.
GTA's long-running German lager joke returns on billboards, along with an alcohol-free Pißwasser Nein.
A hunting-lobby joke organization, "Protection of Animals and Controlled Hunting," spotted by VGC in Trailer 1.
A luxury fashion brand from GTA V that VGC spotted again in Trailer 1. The name is Italian for sixty-nine.
The downtown Vice City bank Jason and Lucia rob in Trailer 2, according to Dexerto.
The series' phone photo app, named in press previews. Jason and Lucia can send photos to each other but cannot post them publicly because they are on the run, Rob Nelson told Famitsu.
A beach business VGC spotted in Trailer 1, a pun on soul sisters.
A car wrap and customization shop VGC spotted in Trailer 1.
The series' Fox News parody is back, spotted by VGC in Trailer 1.
Identified by press car and weapon trackers from badges and body shapes in official footage.
Albany is the series' American luxury brand, modeled mostly on Cadillac. Press trackers have spotted the Buccaneer Custom and the Emperor in the trailers.
Benefactor is GTA's Mercedes-Benz stand-in. The Schafter V12 sedan appears in Trailer 1, Trailer 2 and as Raul's getaway car in the Extended Look.
Bravado is the series' Dodge and Ram parody. Press trackers have spotted the Gauntlet Hellfire, Buffalo STX, Banshee and Bison in official footage.
Brute builds GTA's vans, buses and armored trucks. The Police Riot armored truck appears in Trailer 2.
Canis is GTA's Jeep parody. PC Gamer reports a Canis Kamacho in Rockstar's One-Eyed Willie's Mod Shop image.
Declasse is GTA's Chevrolet stand-in. The Tulip muscle car, the Granger SUV and the Rancher have been spotted in the trailers.
Duke Arms is a gunmaker whose insignia PC Gamer spotted on an M4-style carbine and a sniper rifle in official screenshots. The name links back to Red Dead Redemption.
Dundreary is the series' Lincoln stand-in. The Landstalker XL SUV appears in Trailer 2 traffic.
Emperor is the series' Lexus parody. The Vectre coupe is spotted at a traffic light in Trailer 2.
Enus is the series' ultra-luxury car brand. A Windsor is spotted among the luxury cars in Trailer 2.
Gallivanter builds the Baller, GTA's Range Rover. A Baller is seen burning in Trailer 2.
Imponte is GTA's Pontiac stand-in. A Phoenix muscle car appears in Trailer 2.
Invetero builds the Coquette, the series' Corvette. Coquettes have been spotted in both trailers and the Extended Look.
Liberty City Cycles is the chopper builder from GTA IV's The Lost and Damned. Jason rides an LCC Avarus in Trailer 2.
Maibatsu is the series' Mitsubishi parody. The Penumbra coupe and the Sanchez and Manchez dirt bikes have been spotted in official footage.
Nagasaki makes bikes, ATVs, boats and the Buzzard helicopter in the GTA universe. The Carbon RS sport bike has been spotted in official screenshots.
Pfister is GTA's Porsche parody. The Comet S2 Cabrio and the Growler have been spotted in official footage.
Principe is GTA's Italian motorcycle brand. Fans credit it with the Alvino V1 sport bike on the cover art.
Schyster is the series' Chrysler stand-in. The PMP sedan appears in Trailer 1, and a Deviant badge shows up in Rockstar's Classic Car Collection imagery.
From fan roundups of signs and shelves in the trailers. Unconfirmed.
24/7 is a convenience store brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Cerveza Barracho is a beer brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
eCola is a soda brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Fizz is a soda brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Flaming-Os is a snacks brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Jesters is a snacks brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Lavazas is a beer brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Man Man is a fruit brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Marbles is a fast food brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Phat Chips is a snacks brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Pilok is a vodka brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Ragga Rum is a rum brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Tiny Frank is a snack cakes brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Zester is a soda brand fans spotted on signs or shelves in the GTA 6 trailers. The sighting comes from a fan roundup rather than Rockstar.
Names fan trackers read from badges in official footage. Rockstar has not listed them in writing.
Annis is GTA's Nissan stand-in. Fans match a Skyline-style Elegy to official footage.
Buckingham builds private jets and helicopters in the GTA universe. Fans identify the jet Andrés de León arrives on in the Extended Look as a Buckingham Luxor.
Coil is GTA's electric-car brand modeled on Tesla. Fans list the Raiden sedan in official footage.
JoBuilt makes heavy trucks and small planes in the GTA universe. Fans have matched JoBuilt semis to trailer traffic.
Karin is the series' Toyota stand-in. Fan trackers have matched several Karin models to trailer traffic.
Lampadati is the series' Maserati stand-in. Fans list the Novak SUV in an official screenshot.
Mammoth builds aircraft and the Patriot SUV in the GTA universe. Fans identify the Dodo seaplane and an armored Patriot in official footage.
Obey is the series' Audi stand-in. Fan trackers list several Obey models in official footage.
Speedophile makes the Seashark jet ski. Fans identify the jet ski in Trailer 2's water escape as a Seashark.
Übermacht is GTA's BMW parody. Fans credit it with the Sentinel Classic convertible in the Extended Look and several other coupes.
Western is GTA's Harley-Davidson parody, and it also builds small planes. Fans have spotted Western cruisers and choppers in official screenshots.
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PS5GTA VI · PS5Standard Edition: a download code in the box, no disc, for US and Canadian PlayStation accounts. Amazon delivers from November 12, with release-day delivery for Prime members; it unlocks November 19.Pre-order on AmazonXbox Series X|SGTA VI · XboxStandard Edition: a download code in the box, no disc. Amazon delivers from November 12, with release-day delivery for Prime members; it unlocks November 19.Pre-order on AmazonPS5GTA VI DualSenseSony's official Grand Theft Auto VI Limited Edition controller in white, out November 19.Pre-order on AmazonAmazon's Pre-order Price Guarantee: "the price we charge when we ship it to you will be the lowest price offered by Amazon.com between the time you placed your order and the end of the day of the release date." Amazon's help page adds that it "does not apply to lower prices offered through any program that requires a customer to join the program to receive the lower price." Amazon's release date for the GTA VI boxes is November 12.
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We track 98 so far. Rockstar's own material names or shows 35, including the Jack of Hearts club, Only Raw Records, Megamundo, Phil's Ammu-Nation and car makers such as Vapid and Grotti. Press have spotted 38 more on signs and cars in official footage, and fans 25 beyond that.
Reportedly, yes. Preview coverage says the series' burger chain returns with working drive-thrus, so you can order from the car or go inside to eat. Rockstar has not named it in its own copy yet.
Yes. Trailer 2 includes a TV commercial for Phil's Ammu-Nation with a loud pitchman. His name has not been established, and fans read him as an HD-universe take on Phil Cassidy (rumor). The longer edition copy reprinted by TheSixthAxis says the Ultimate Edition's Hawk & Little Morgan revolvers turn up at Ammu-Nation stores as the story goes on (reported); the item text on Rockstar's site does not say where you collect them.
Rockstar's own copy and images name or show these vehicle makers: Crest, Dinka, Grotti, Pegassi, Shitzu and Vapid (Crest makes the Ultimate Edition kayak and Shitzu the Squalo boat). Press trackers have also identified Albany, Benefactor, Bravado, Declasse, Pfister, Maibatsu and more in official footage, and fans read Karin, Übermacht and Obey badges. They are the same parody makers as GTA V: Vapid is Ford, Grotti is Ferrari.
Not as products. GTA uses parodies instead, like Pißwasser beer and Weazel News. The only real-world name in Rockstar's edition copy is FAILE, the art collective that designed the Ultimate Edition tattoos at Electric Fang.
Rockstar has shown robberies at Uncle Jack's Liquor (Trailer 1), Zeke's Gadgets and Hank's Waffles (the Extended Look), plus a bank job in Trailer 2 at what Dexerto names Sinfrontera National Bank. Previews say almost every store can be robbed.
